We provide strategic and tactical services, grounded in the science, that transform the potential of a brand into commercial success throughout its life cycle. We form valued partnerships with our clients, operating as an extension of their marketing teams.

Our Marketing Services Include:

  • Commercialization Strategy
  • Launch Planning and Execution
  • Thought Leader Engagement and Insights
  • Peer-to-Peer Strategy and Tactics
  • Multichannel Marketing Strategy and Execution

sample tactics

– Product Positioning

– Disease Education

– Advisory Board Meetings

– Content Development

– Congress Activities

– Digital Marketing

Our Medical Affairs Services Include:

  • Communication Plan Development
  • Scientific Platform Development
  • Scientific Communications
  • Evidence Generation Strategy and Life Cycle Management
  • Medical Expert Engagement and Insights

sample tactics

– Gap Analysis

– Landscape Assessments

– Strategic Communication Plans

– Advisory Board Meetings

– Congress Coverage

– MSL Materials and Training

Medical Affairs

We possess the scientific expertise, strategic thinking, and industry experience to analyze complex data and establish the scientific foundation. We deliver relevant solutions to optimally communicate the scientific story.


We design training solutions grounded in adult learning principles and expert scientific knowledge. Instructional designers and medical writers collaborate with scientific and strategic experts to analyze the learning needs of our clients’ field forces. We create solutions across a multitude of platforms to build and enhance knowledge, credibility, and effectiveness.

Our Training Services Include:

  • Curriculum Development
  • Training Modules, Tools, and Resources
  • Workshop Design, Development, and Facilitation
  • Content and Materials for MSLs, Sales Reps, Specialty Reps

sample tactics

– Learning Systems and Modules

– Digital Development

– Launch, POA, and NSM Training

– Workshop Tools and Facilitation Guides

– Scenario-based Training and Simulations

– Annotated Sales Aids, Flashcards, and Playbooks

Proprietary Technology

  • Award-winning solution providing meeting attendees with new ways to interact with content and contribute to discussions
  • Fully customizable for a variety of events, including advisory boards and speaker training
  • Maximizes collection of expert insights and actionable recommendations
  • A customizable mobile and Web-based application offering a secure platform for interaction with medical experts
  • Delivers insights and feedback in real time
  • Allows for rapid analysis and understanding of emerging trends and data
  • High-impact micro -tutorials that increase message retention
  • Ideal for field force training or as a field force tool
  • Adds value and engagement to interactions with health care professionals
  • Can be tailored to include video, audio, and illustrations

We build long-term relationships based on performance and trust, and we are proud to say that client referrals are a key source of our growth.

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